Neutrals Outreach Program

Increase the reach

Do more work as an ADR Professional. Reach out to people. Build your personal brand.

WHAT CAN WE DO FOR YOU?

If you don’t see that your needs are being met with the service descriptions on this page let us know. We’ll address your concerns and do the necessary research to help you reach your personal and professional goals.

Equa Branding & Communications

Designing and creating tangible and digital promotional pieces that satisfy your and your client’s needs is one of our specialties.  Marketing Resolution and will work with you to development everything from custom graphics, business cards websites, and promotional products.  Understanding what you need and how to make the most of your budget is only one side of creating appropriate media.  The other side of course is understanding what your clients will most appreciate seeing and receiving from you.

Neutral Opinion and Consultancy

The startup and small business marketplace for the resolution industry, although not new, is still a fierce frontier that requires sound business advice from a professional who is deeply entrenched in the particulars of our unique industry. Marketing Resolution offers a competitive advantage that can help you save money and make more of it in the long run. 

Marketing Resolution has steered some the most successful ADR professionals around the globe for more than 25 years with a balance of business, operational, and financial strategies that had clear execution and built-in problem-solving contingencies. Our holistic approach is essential to any company looking to grow. Marketing Resolution can help you:

• Help you determine your unique niche and appropriate prices and positioning

• Create business development and marketing plans,

• Communicate effectively about your services, and via which communication platforms

• Support you through the implementation and growth processes.

ADR Training

As a Neutral, you can also work as an ADR Trainer at wPractical Academy. This shall give you more exposure and wide acceptance. The world of ADR is ever growing and evolving. As mediators and arbitrators, you know that the resolution industry broadly provides much faster, fairer, and friendlier durable solutions. Are you great at what you do, get the desired results for your clients, and still don’t have the practice you want? 

Marketing Resolution will help you development the tools and products necessary to clearly communicate the benefits and values of ADR and in so doing help you reach your practice goals and endeavors.  No one understands better the unique issues facing neutrals in today’s marketplace.

Social Media Management

Social media marketing is an ever-changing labyrinth of ideas, platforms, regulations, time management, With so many channels and constantly replenishing feeds social media marketing can be overwhelming.  Marketing Resolution will demystify social media so that you can manage your accounts efficiently and effectively.  If you prefer to outsource the account management, content creation or curation, or implementation of a sound social media marketing plan, Marketing Resolution can handle everything for you.

Social media, used wisely and efficiently, can be an incredible tool to express your expertise and create connections. Engagement sounds great, but your visitors will require attention and presence. Can you commit to posting content daily? Weekly? And, most importantly, how do you know that it’s working? We help you design a social media program that fits your practice. Our programs focus on creating, promoting and curating intelligent content, engaging your target audience, and monitoring your platforms to make sure you’re getting the results you want. 

A comprehensive marketing and outreach program is essential for neutrals and mediators to raise awareness of their services, establish their reputation, and attract clients. Here is a description of a marketing and outreach program for neutrals and mediators:

1. Branding and Positioning: Developing a strong brand identity is crucial in distinguishing oneself in the marketplace. This involves creating a professional logo, designing a visually appealing website, and crafting a compelling value proposition that highlights the unique benefits and expertise offered by the neutral or mediator.

2. Online Presence: Creating a professional website is vital to showcase services, credentials, areas of specialization, and contact information. The website should be search engine optimized (SEO) to increase visibility in online searches. Maintaining active profiles on professional networking platforms and relevant social media channels can also help expand the online presence and engage with potential clients.

3. Content Marketing: Sharing valuable content related to dispute resolution through blog posts, articles, or videos can position neutrals and mediators as thought leaders in their field. Providing practical tips, insights, and case studies can demonstrate expertise and build trust with potential clients. Content can be shared on the website, social media platforms, and through email newsletters.

4. Networking and Collaboration: Actively participating in professional associations, industry events, and networking opportunities can provide exposure and create connections within the dispute resolution community. Collaborating with other professionals, such as attorneys, businesses, or community organizations, can lead to referrals and partnerships that expand the reach of the neutral or mediator.

5. Speaking Engagements and Workshops: Offering to speak at conferences, seminars, or workshops on dispute resolution topics can position the neutral or mediator as an authority in the field. Presenting valuable insights and sharing experiences can attract potential clients and enhance credibility. Hosting or facilitating workshops on conflict resolution can also generate interest and establish the neutral or mediator as a trusted resource.

6. Testimonials and Referrals: Requesting testimonials from satisfied clients and displaying them on the website or promotional materials can provide social proof of the neutral's or mediator's capabilities. Encouraging clients to refer the services to others and establishing referral partnerships with attorneys, professionals, or organizations can generate valuable word-of-mouth marketing.

7. Targeted Outreach: Identifying target audiences and developing tailored outreach strategies can maximize the impact of marketing efforts. This can involve reaching out to specific industries, legal practices, community organizations, or geographic regions where the neutral or mediator has expertise or interest. Engaging with potential clients through personalized email campaigns, direct mailers, or attending industry-specific events can help create awareness and generate leads.

8. Client Education: Educating potential clients about the benefits and process of mediation can be an effective marketing strategy. Offering free informational webinars, hosting seminars, or providing downloadable resources on the website can help demystify the mediation process, address common misconceptions, and emphasize the advantages of choosing mediation as a dispute resolution method.

9. Online Reviews and Ratings: Encouraging clients to leave reviews and ratings on online platforms such as Google My Business, Yelp, or specialized mediation directories can enhance the online reputation of the neutral or mediator. Positive reviews can build trust and credibility among potential clients who rely on peer feedback when selecting a neutral.

10. Continuous Evaluation and Improvement: Monitoring the effectiveness of marketing and outreach efforts is essential to refine strategies and ensure a return on investment. Tracking website analytics, analyzing client acquisition sources, and seeking feedback from clients on how they discovered the neutral's or mediator's services can inform future marketing decisions and optimize outreach efforts.

Implementing a well-rounded marketing and outreach program allows neutrals and mediators to showcase their expertise, build trust, and attract clients seeking dispute resolution services. By utilizing a mix of online and offline strategies, establishing professional connections, and consistently promoting their services, neutrals and mediators can expand their reach and establish a strong presence in the field of dispute resolution.